Why Most SEO Campaigns have proved to be Unsuccessful

Many companies who have, in the past, ventured into using SEO to increase their traffic failed miserably because of the following reasons:

1) Bad website layout
All website visitors would like to have a good experience while navigating or surfing; as such, if the layout is not user-friendly enough, many visitors will stop surfing and move on to another website that is interesting enough for them.

2) Poor Website Content
The logic is about the same as above, if users do not find the content useful or enriching in any way, they will also move on to another website.

3) Poor or no Graphics
Remember that many internet users are “picture” persons; therefore,if your content consists of only words or your graphics are not too professionally designed, your readers will not be interested in reading what you are offering.

4) Poor branding
Branding is all about the logo, color, and theme of the entire website. If your website does not project a decent brand, it will not make the user “trust” the company,and with no trust, you can jolly well conclude thatyour SEO campaign will be a total failure.

5) Targeting the wrong audience
Many SEO “experts” are only experts in carrying out search engine optimization and fail to understand the specific industry in-depth. As a result, the keywords sometimes suggested by them may not be totally relevant. Even if the keywords are ranked #1 in the page, the traffic that’s brought in is not composed of the right group of people.

6) Proposal of Wrong Keywords
Contrary to what they claim, SEO experts don’t hold all that much expertise after all – many have used broad-based keywords to optimize where the potential traffic will be high,however, the relevancy of the targeted audience will not be present. Hence it is always better to narrow down to exact keywords, where the potential traffic will be lesser but the audiences are much more highly targeted.

7) Putting all eggs in one basket
Remember that SEO is only ONE of the marketing tools; you will still need many other digital marketing platforms such as email marketing, social media, pay-per-click, banner ads and other digital platforms to make an overall impressive impact on your marketing campaign. You need to spread your risk and use multiple workable platforms in order to yield the best returns.

8) Do not have a mode to collect potential clients’ details
Remember that you will not be able to convert ALL your visitors to clients, hence you need to create an interesting platform for them to leave down their name, email or contact details in exchange for something such as a free e-book related to your products and services, a discount coupon, voucher or anything that they feel is valuable. Once you have managed to collect their contacts, keep in constant contact with them so that they remember your offering. One fine day, they could become your best client.

9) Not keeping Updated on Google animal farm
Google always comes out with updates on Google Panda, Google Penguin and even Google Hummingbird. With these “animals” being generated from Google, the updates will change the entire “equation” of SEO, and apparently if  one is still using the old methods of optimisation on their website, the URL will be completely “lost” in the Google search engine.

An article by Dougles Cahn, who specialised in Property SEO and talks about Fourth Avenue Residences & Riverfront Residences. 

10 SEO Mistakes By Property Agents

An SEO developer for property agent singapore should possess some amount of knowledge in order to make the website of his client in property agent effective. If they do not have sufficient knowledge in SEO and the property agent singapore, then the chances are that they would cause more harm than good to the client. Let us now look at ten ways in which SEO can go wrong:

• The most common issue with the armature SEO developers would be using the wrong keywords in property agent singapore. One should realize that there is extremely tough competition out there and even a small mistake would cost a lot. For good SEO for the agencies, it is important to have the right keywords if not there is no point in doing SEO. Many beginners fail to do proper research regarding the keywords and use those which are not even ranked. This leads to failure of SEO.

• Many SEO developers also fail to pay attention to the tags in the website for the agencies. Many leave it empty hence leading to a bad SEO. Tags are extremely important for the search engines.

• Using Flash without HTML is another commonly made mistake by the SEO developers. It is not a very positive thing in the first place to use Flash in the websites. The main reason for this people find it time consuming and even the search engines would not be able to read Flash. So, using Flash is just a waste of time and would not help SEO in anyway.

• The chances of Java Scripts being noticed by the search engine are also not very usual so, one should not rely on it. A site map should be created which enables the search engines to crawl the website. One must be aware that the search engines are not building the web pages based in the Java Scripts.

• SEO developers also make the mistake of concentrating too much on meta-tags. This leads to the websites losing their rankings as the algorithm of the search engines keeps changing and using meta-tags is no longer prevalent by them.

• Another mistake made by the SEO developers is making the title of the page an image. One should note that the title should always be text and not an image. The search engines generally does not crawl images and thus making the website losing out its position in the web world.

• The website should be built and then according to the service the SEO should be built. Some people make the mistake of going the other way round thus leading to the failure of SEO.

• Another mistake is that after the initial SEO is done for the website no further optimization is done. But, it is important to realize that SEO is an ongoing process and according to the change in the search engines algorithm (which is not possible to know) one must keep doing SEO. Only then will it be helpful for the website.

• Though proper SEO is done on the website, excessive spamming also leads to its failure. Spamming especially through back links is very harmful for the website.

• Use of keywords is important for SEO but it should not happen that keywords are overused. The keywords used should be only those which are highly ranked or else they would not help in anyway. If the keyword is property agent singapore Having 20-50 same phase under “property agent singapore” will not be very friendly to Google!

Hope these simple tips will help the agencies to get further in their SEO marketing. An article by Dougles Chan. SEO Guru in Property. Check out his article on Fourth Avenue Residences & Riverfront Residences  

5 Reasons Why Real Estate and Property Management Companies Should Embrace Local SEO

There are about 11 million companies, organizations, and business all over the world with Facebook pages and about 9 million who have claimed their Google Places Pages. These were the figures given by Facebook and Google as of June 2012. The reason for this boom is clearly due to the massive movement of Google to go local on its algorithm. What this means is that Google will now take the locale of a business when ranking its website, blog, or any relevant content about the business on searches.

This is the new trend. Unfortunately, not all real estate and property management companies see it. That being said if you are a real estate agent or property manager still on the fence on whether to claim your Google Places Page or set up a Facebook Business Page, here are 5 logical reasons to get you over that fence and into the realm of Google Search Domination.

More Visibility
The number one reason for getting into the Local SEO picture is because you want your business, your name, and your services to be seen by your target market online, particularly on Google. With a well-placed and optimized Google Places listing or page, you can be sure that your business will show up in the top 7 ranks for the keywords relevant to your business and locale. Facebook pages may not be put you in the top 7, but it will help you dominate searches on page 1 or page 2 of the results.

More Credibility
Let's face it, with a Google+ page, a Google Places listing, or a Facebook page in a search result, you are actually giving your business, name, and brand a big boost in the credibility scheme of things. This is due to the fact that these pages will contain crucial information such as your address, contact numbers, your website link, videos, and images.

Go Mobile
Having a smartphone and using it to hook up to the Internet is the trend these days. And in a year or two, you may soon find that a larger number of people have shifted to mobile devices rather than the traditional notebooks and desktop computers when searching for stuff on the net. Well, you can ride that trend to the bank if you have a Google Places Page and a Facebook page.

More Conversions
You are seen more, your business is more credible, and you have gone mobile - what does that mean? Yes, you guessed it right - more leads, more listings, more closed deals, and definitely more money for you.

Not Much Effort in It
Local SEO isn't something that will cost you a lot of money to do. Nor will it deprive you of the quality time you need with your family. It is relatively easy to get things going. Simply set up a Google Places page by signing up for Google+. Give Google the info it needs from you and verify that the page is owned by you. Once you are done, it is all about building your presence online to strengthen that new listing you just claimed. This will entail setting up a Facebook page, getting people to submit reviews for your business or service, and having people blog about you.

Local SEO is where the whole Internet is moving into with regards to searches. In the real estate game, being seen locally (in the areas you cover) is extremely important and right up your alley, so to speak. Now is the time to grab this trend by the balls and yank hard.

If you are a real estate agent and looks to do SEO for Fourth Avenue Residences, check the link.

Real Estate SEO Is Helping Property Business Flourish

Not long ago people had commented that real estate is a business that is bound to shut down but even after the country gets out of recession, the property brokers seem to have made money. So, what's the catch?

A lot of people do not know that the key to success has been the real estate SEO services that the property business owners have been using. With a huge portion of the real estate business moving on to the Internet, it has become essential for the people in the industry to get acquainted to the new medium of marketing and business development.

Since most of the people are browsing on the web for the right kind of information that is related to the property market, it makes a lot of sense in approaching them via the Internet. You can use the search engines to divert traffic to your website and thus gain a lot of mileage. The best way to get all of this done is by using effective real estate SEO services.

These services providers are experts at helping property business sites climb the rankings on the search engines and thus attain a lot of importance. Once your site reaches in the top 5 ranks of Google, Yahoo or Bing for a popular keyword, you can be sure that you will get a good amount of response for your business as well. The reason is very simple, it is estimated that nearly 80% of the online traffic generated from the search engines and therefore a good ranking there would automatically transform into good traffic for your website, thus more prospective customers for you.

You need to be very careful while you are selecting a real estate SEO company for your business. A good partner can take you to heights wherein a wrong partner will put you down the drain. All you have to do is ensure that your provider has the expertise in the domain to help you out. Real estate SEO might sound to be an easy affair but if you are looking at cost effective and result oriented approach, you have to be mighty careful.

Make sure that you can get the right combination of price and purpose so that your real estate SEO campaign can get you the kind of results that are worth mentioning. Once you have a good person on your side to handle this aspect, you will be kept bust in completing the huge amount of business generated.

Why You Must Use SEO to sell Fourth Avenue Residences at Bukit Timah property, check here. 

14 Tips on How to Increase Your Property Sales Tenfold

How are you my friend? My name is Steve and I wish to welcome you to today's very important topic, "marketing Fourth Avenue Residences website online successfully to increase your sales tenfold."

1. Improve Your Fourth Avenue Residences website Sales-Copy writing Skills:
You probably have heard this before but I'm going to repeat it anyway, content is king in the online marketing world. To be able to produce high quality website content you must have great copy writing skills. Effective Fourth Avenue Residences website marketing content requires superb writing skills because great content creates a royal customer base.

You need to be an expert SEO copy writer because SEO copy writing sells Fourth Avenue Residences website on the internet. You wouldn't be on page one of search engine results if your SEO is horrible. Yes, being on the top of search engine sells. A good internet marketer will have great copy writing skills and SEO killer instincts.

Tip: Taking a course on SEO copy writing is highly advisable. It will help you improve your writing skills. Always look for ways to improve your writing skills. There is writing and there is writing well.

2. Study Your Competition:
Know what you competition is up to. Study the competition to uncover their marketing technique, tricks and tactics. If they have better marketing methods than yours, work hard to improve on their good sales formulae. Yes, better their marketing methods instead of copying them. Use the internet to research on you competition. How are they writing their sales copy? Which keywords are they using? Are their articles SEO? This is what we call marketing intelligence.

3. Conduct a SWOT analysis:
Conduct a SWOT analysis of your Fourth Avenue Residences website marketing strategy. Knowing your strengths, weaknesses, opportunities and threats will highlight opportunities for topics, headlines, categories and content. After the analysis refine your Fourth Avenue Residences website marketing strategy to increase sales.

4. Master your messaging:
Want to write convincing copy. Before you write your article ask yourself why you would want to buy the Fourth Avenue Residences website you are selling. What are the benefits would you enjoy out of the Fourth Avenue Residences website if you had to buy it your self? Why should the buyer do business with you? List reasons why a customer should buy the Fourth Avenue Residences website from you before you start writing your copy.

5. Qualify your prospect fast:
The biggest weakness of sales people is wasting time on a prospect who will never buy from them. A good sales person will always have a written set of criteria for qualifying prospects very fast to avoid wasting time on hopeless customers.

6. Sell Your Fourth Avenue Residences website to Prospect who really want it:
Make prospects know and understand that they needy the Fourth Avenue Residences website you are selling to him or her. Let the prospect feel that you are helping them instead of selling to them. Your job is to motivate your prospective client to want to purchase the Fourth Avenue Residences website but not to sell to them. Motivated buyers will buy very fast without wasting your sales time. Think about how you can help customers reach their goals.

7. Sell your Fourth Avenue Residences website to a prospect you don't like:
Many sales people don't like moving out of their comfort zones. They want to sell to friendly prospects and avoid difficult customers. Learn how to deal with problematic clients and your sales will move a notch higher because it leaves you highly motivated. You must commit to breaking through your comfort zone.

8. Sell to the voice mail:
Most sales people will tell you that Fourth Avenue Residences website clients put your calls to the voice mail. Every time you try to call them, you get the voice mail to deal with. The solution to this problem is to sell the benefits of the Fourth Avenue Residences website to the voice. Every time you call give one benefit to the client through the voice mail. Narrate all the benefits through the voice mail.

9. Become a storyteller:
When selling Fourth Avenue Residences website make your presentation a story telling session. And then sell the Fourth Avenue Residences website through the story. It is boring to the clients when all that you can talk about is pure business and no humor or fun. Tell a story related to what you're selling to entertain the customer. Tell stories rich in descriptive detail. Talk of your past customers who are now enjoying good lives through your help. Successes sell success. Make them laugh and they will buy from you.

10. Ask for the business:
Force the prospect to make simple commitments softly early on to gauge their likelihood of positive outcome. You don't want to waste time. Learn how to ask for what you are looking for-a sale. Without hesitating ask for the order.

11. Learn to answer the all important question in your presentations, "so what."
Clients will always asking, so what? What is there for me? How do I benefit from it? Even before the clients ask, learn to answer these question in your sales presentation to save time.

12. Sell benefits not Fourth Avenue Residences website features:
Never dwell on the features of the Fourth Avenue Residences website, clients always buy benefits. Learn to sell product benefits to your prospects.

13. Customer Follow up:
Most sales are made after you follow up your potential customers. Many prospects don't buy on your first encounter with them. They buy on the your third or fourth visit to them. Remember, persistence pays. If you stop asking for the business, you won't get any.

14. Set Sales Goals:
Success belongs to those who set sales goals. Set goals that are specific, measurable and attainable. Then work hard to achieve you set goals.

Simple SEO Strategy For Your Blog

Without the slightest speck of doubt, you need a solid and reliable SEO strategy for your blog if you are to record all those stellar achievements of the superbloggers. The importance of SEO (search engine optimization) cannot be underestimated or overemphasized. Today, it is the main talk and hot issue amongst internet marketers and if you are really serious about your blogging, this is one of the SEO basics that you need to have a fine grasp of.

If you are an Internet marketer as stated earlier or an entrepreneur, service provider or an entrepreneur, you cannot do without an excellent SEO strategy for your business. You can only ignore a superb SEO strategy at your own detriment. Now, the type or kind of SEO strategy that you are going to make use of depends greatly upon the use to which you are putting your online platforms.

A very efficient SEO strategy is very important because it greatly influences the way your website or blog is ranked and rated by the search engines. And in a cyberspace where success (and of course the profits you make) are directly proportional to the amount of traffic that you are getting, you surely need a fire-proof SEO strategy. When utilized properly, an SEO strategy will not only ensure you outpace your rivals, it will also ensure that you get the very much-needed traffic as you will be well-ranked by search engines making it easier for your visitors to find you.

Recording a huge success in online marketing is like planning a war or battle, and that explains why you need a very good SEO strategy. Apart from being a very useful marketing strategy and tactic, it is also a nice way of assisting you to know about the Internet itself works. Now, there is one very important that I must chip in at this point. If you do not know how to do this, there are many talented SEO experts and freelancers. There are various sites like Guru and Freelancer where you can hire experts and professionals at really affordable rates to do this for you. This is for those who have not mastered SEO themselves. If you want to stay on top of your game, you need to rank well on the search engines. That is only logical in a place where you have billions of websites are competing for the front page.

However, while trying to get people to do the SEO for you, you really need to be careful as there are fraudsters online who pose as professionals. Check the track record of any you are going to work with. This is to make sure that you do not get swindled by fake SEO webmasters. Work only with a reliable and proven SEO service company and do your research very well before taking the plunge. But after all that has been said, the very best way to go about it is for you learn it all yourself. Why? Because no one will handle your matter well like yourself, and that includes SEO strategy.

How to Develop an SEO Strategy For Your Website

Search engine optimisation means preparing your website for the search engines with a goal of getting top placement in the search engine results whenever an online user searches for a specific keyword. Every online business needs a well-planned SEO strategy in order to succeed. Studies have shown that an effective SEO strategy gives a better return on investment than traditional kinds of advertising, such as mail, TV, or radio. That's why your company's SEO strategy should be a priority. Here are a few basic things to include in your optimisation strategy.

Search engines display two kinds of listings: paid listings or "sponsored links" and organic listings which are unpaid. Both require slightly different strategies to become effective. Paid listings may give you immediate results in terms of online traffic. This is because you are paying to appear in the results pages. Organic listings may take more time to deliver results, but ranking well organically will provide you with better quality traffic.

How do search engines determine your page rank? Search engines, such as Google, Yahoo, and MSN have robots or crawlers that score websites available in the Internet. The robots "spider" or "crawl" each website and ranks it according to how relevant they are. The website's score in a search engine is derived from different variables. These variables may be link popularity, how densely or frequently keywords appear in page content, the HTML code, site themes, and others. If you want to develop an web strategy, consider the following factors:

1. Link popularity - Search engine robots crawl the websites across the Internet by following links from web page to web page. The more websites link to your website, the more the search engines will think that you have credible content. That's why you should focus your efforts on getting a link from a reputable site. You can do this by submitting your site to online directories or exchanging links with complementary businesses and industry sites. You can also do link-building activities.

2. Page Content - The text that you place in your website is also useful for search engines to determine how relevant your site is to a specific keyword. That's why part of your strategy is to determine the best keywords for your site. You'll have to research how many people are using a certain keyword and what kind of competition you'll have for that keyword. You'll also have to analyse the sites to determine your best SEO strategy.

Concentrating on these two variables will get you ahead from your competitors and help boost your page rank. If you are unsure about your https://dougleschan.com/SEO strategy, it would be best to consult a company that specialises on optimising websites. Examine the SEO company's portfolio and determine whether or not they'll deliver results. SEO strategy requires careful planning, implementing, and monitoring. These SEO activities require an investment in time and effort. If you want to free up some time to concentrate on business development, look for a professional SEO company which can do this for you.