Free SEO training courses online

Search engine optimization or SEO has become unmissable part of digital marketing and part of Internet strategy in recent years. Main purpose of search engine optimization, making website or web page more visible in a web search engine’s natural results, has become target every company heavily relying on web visibility are striving for. 

There are lot of SEO companies that offer SEO services and will deal with optimization of website. These SEO services come at certain prices, depending on what they include and SEO company providing it. For those who do not want to hurt their wallet but still want somehow to optimize their sites there are SEO courses. On the Internet, a various free SEO courses are available and quite useful for the beginners.

One of the most popular SEO courses is “The SEO Guide” by the most reputable SEO company right now, Moz. This beginner’s guide to SEO covers the basics of search engine optimization all the way to the content marketing aspects. Everything is nicely divided into 10 chapters and very easy to follow. Once the beginner’s guide is successfully gone through, Moz has Advanced SEO: Tactics and Strategy where they explain how to use UX and social medias to promote websites. Additionally, they have the weekly updated vlog covering many subjects related to SEO and SEM (Search Engine Marketing), the Whiteboard Friday.

Besides SEO, Serpstat Academy is a good address to also find education about keywords research and search analytics. They have content for both beginners and those how have a bit advanced knowledge. Big advantage about SEO courses on Serpstat Academy is that they are based on Serpstat tool. This tool is an all-in-one SEO platform, where knowledge from lessons can be used on the project, so it learning with using information acquired.

Another well known SEO company, Wordstream, made guide to SEO basics. Their guide overs all the basics with useful tips and few examples.

Coursera is known to have a variety of different courses for almost all topics one can think of. That means that they also have SEO courses, ranging from those that maybe never heard about SEO to those for SEO specialists.

One of the interesting courses or guides is Search Engine Land’s Guide To SEO, taking form of the periodic table. This one is divided into 9 chapters table showing how to hit big with a website.

Rather than SEO course, Google created “How search works”, describing exactly that which should be mandatory read before any above-mentioned SEO courses. Also, a lot of digital marketing courses, like Google one, have parts dedicated to SEO and SEM. Google’s course explains Google Analytics, big part of search engine optimization. Another not really SEO-oriented source is Hubspot Academy. 

Their courses are oriented towards content marketing, but, similar with digital marketing, SEO is important part of this kind of marketing. That’s why even though they are not a SEO courses they provide knowledge about it, just with additional one which is also very useful. 

Coursera’s SEO courses

Coursera is well known internet platform that provides universal access to the courses online on various topics, often in partnership with the top universities from all over the world. Every course consists of recorded video lectures, auto-graded and peer-reviewed assignments, while being taught by some of the best instructors and teachers from mentioned universities. Once a source is completed, Coursera awards participate with sharable electronic Course Certificate.

Among numerous topics, Coursera provides a few SEO courses. Search Engine Optimization (SEO) Specialization is advertised as course for becoming an SEO Expert with great skills in using search engine optimization tools and strategies. This specialization teaches how to optimize content on the website so it results in the best possible search engine ranking. Google’s search engine algorithms, as well as algorithms of other search engines, are detailly explained. Courses also teach practical skills, such as on- and off- page optimization or optimization for both international and local audiences, which can be used in other ways of digital marketing or any kind of content development. Specialization consists of 6 courses with purpose to build skills from previous one so it is the best to do them in order. When subscribing to specialization, one is subscribed to the all courses. If only one or few are interesting, it is possible to cancel subscription after they are done. Besides courses, part of Coursera’s specialization is Capstone Project where participants can apply learned skills to do a SEO task. Once all six courses are completed, participant is given an electronic sharable certificate for successful finish.

First SEO Course in this specialization is introduction to SEO and explanation of search engines algorithms. Next one on fundamentals of SEO, teaching the key elements for creating good and effective SEO plan with highlights on keywords, keyword research, search behavior and on-page analysis on how to improve already done optimization. Third course give full tutorial how to optimize a website for search, from applying keywords to content marketing strategy. After these third course most of the basics will be understood so following courses take on advanced material. In next two specialization courses, tackled topics are advanced content and social tactics to optimize SEO, and advanced search engine optimization strategies. 

What participant will learn is how to deal with content marketing, social media and influence marketing. Since social and mobile strategies are quite popular these days, guide on how to use most of them also found way in these courses. This specialization is completed with website optimization client report project. Main purposes of this project are to apply acquired knowledge and practice SEO skills and tactics. Project requires optimizing a website of choice from the ground-up, developing a SEO solution using majority of learned stuff, such as keyword research and competitive analysis and other SEO services.

Another advantage of Coursera specializations, SEO and others, is very active community. The community often gives feedback through the peer review process providing additional input to help refine approach to SEO and presenting funding to clients and management. 

Best SEO services in Singapore

Search engine optimization, SEO for short, is a form of Digital or Internet Marketing strategy that places the website in the higher search engine results, resulting in free and unlimited traffic. Search engine optimization is important because as it improves website’s visibility and ranking in search engines it targets potential customers looking for exactly what website is offering. For example, using Google Adwords Planner Tool, SEO specialists can see what customers are searching online and based their future SEO strategies on that.

When it comes to best SEO services providers in Singapore, Scotts Digital (Group of Companies) is definitely one of those that should be mentioned. This group of companies is a leading digital marketing andonline advertising agency in Singapore and Asia. They have been a Google Partner company since 2014, as well as also a SkillsFuture and WSQ (a Singaporean credential system which trains, develops, assesses and certifies skills and competencies for the workforce) approved company. Scotts Digital offers various services such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Video Marketing, Influencer Marketing, with a few more. Besides providing mentioned services, they also offer hands-on digital marketing training programs for those who want to work on their own marketing campaigns. The main mission of Scotts Digital is delivering quality targeted traffics to client websites, increasing online conversions of it, with best possible results and maximum return on investment. 

Scotts Digital uses quite a creative way to display their core values. As traffic is significant part of SEO, it also sumps up their values. T for team work, R for results, A, for accuracy, F for focus, another F for fairness, I for integrity and lastly C for commitment. When they are put together that is T.R.A.F.F.I.C., “driven by our passion to deliver the best digital marketing results”. This is also a part of SEO services, a creative and unique content bringing back customers and users to visit website again.

They market their SEO services as the best SEO services in Singapore. What is certain is that they rank first for the keyword SEO Singapore and Singapore SEO. They actually use exactly this to prove their SEO abilities. Besides mentioned keywords, website of this SEO services provider comes as first result for SEO Services Singapore, SEO Expert Singapore, Singapore SEO Training, Search Engine Optimization Singapore, Singapore Search Engine Optimization and many more. 

Another thing used to advertise their great SEO services is ranking first for other keywords like Internet Marketing Singapore, Online Marketing Singaporem Singapore Online Marketing Course and Online Business Singapore. With these good rankings Scotts Digital assures that with their SEO services, any website regardless of the type of services and products will increase in Google search results. Increase in Google search results directly leads to increased traffic and leads to the website. Their team will help with connectivity to customers and users. They will also improve website’s visibility in the search engine results pages and by that target new, potential customers.